China Eastern's World-Class Dream: Shanghai-Based Globalization |
作者姓名:Jie Li; Xin (Shane) Wang; |
商品類型:Case (Field) | 商品編號:9B19A057 |
出版日期:2019/12/09 | 內容長度:8 頁 |
As one of China’s top three major state-owned air transportation companies, China Eastern Airlines Corporation Limited (China Eastern) had built an international brand image with a global influence. With the airline’s unique Shanghai-based globalization, China Eastern’s strategy remained focused on expanding its global footprint. In the face of growing competition from domestic and international rivals, China Eastern strove to carry out cross-border .....more
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China Eastern's World-Class Dream: Shanghai-Based Globalization - Teaching Note |
作者姓名:Jie Li; Xin (Shane) Wang; |
| 商品編號:8B19A057 |
出版日期:2019/12/09 | 內容長度:5 頁 |
Teaching note for product 9B19A057.
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Red Star Macalline: Strategic Evolution - Teaching Note |
作者姓名:Jie Li; Jean-Louis Schaan; |
| 商品編號:8B17M086 |
出版日期:2017/06/08 | 內容長度:6 頁 |
Teaching note for product 9B17M086.
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Red Star Macalline: Strategic Evolution |
作者姓名:Jie Li; Jean-Louis Schaan; |
商品類型:Case (Field) | 商品編號:9B17M086 |
出版日期:2017/06/08 | 內容長度:11 頁 |
In 2016, the founder and chief executive officer of Red Star Macalline, China’s largest furniture shopping mall operator, was finalizing the company’s new growth plan—the “1001 Strategy.” The plan was to be implemented in two phases: first, building 1,000 brick-and-mortar shopping malls, focused on home improvement products, and then integrating the malls into a seamless ecosystem through a single overarching Internet platform. The company faced challenges .....more
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Huayi Brothers: Strategic Transformation - Teaching Note |
作者姓名:Jie Li; Jean-Louis Schaan; |
| 商品編號:8B15M126 |
出版日期:2015/12/17 | 內容長度:8 頁 |
Teaching note for product 9B15M126.
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Huayi Brothers: Strategic Transformation |
作者姓名:Jie Li; Jean-Louis Schaan; |
商品類型:Case (Field) | 商品編號:9B15M126 |
出版日期:2015/12/17 | 內容長度:14 頁 |
In March 2015, Huayi Brothers Media Corporation is China’s most influential entertainment company, accounting for one-fifth of the country’s total yearly box office revenues. In recent years, in an effort to leverage its movie content and copyrights, the company has expanded into developing and distributing games on the Internet as well as building entertainment theme parks in Asia. Now, the chairman and co-founder is considering a partnership with .....more
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